TikTok is introducing a new feature that permits them to cut down on the quantity of artificial intelligence-produced content appearing in their timelines. This move comes as the platform revealed that it now features over 1 bn AI videos.
Trial and Implementation
This change is being tested over the next few weeks before a global rollout. This development coincides with a rise in content created by AI, driven by recent AI video creators.
AI Content on Other Platforms
It has been noted that approximately one in 10 of the most rapidly expanding video streams on a competing service primarily display clips produced artificially. A significant portion of this output is deemed low-quality AI content, a phrase for poor-quality, bulk-generated content that is frequently illogical or bizarre.
Our research shows that a lot of users appreciate content created using AI tools, from AI artwork to informative clips, and we aim to provide users the option to increase or decrease of that, according to their own choices,” commented a company executive.
Volume and Proportions
The service announced that there are now over a billion videos on its app tagged as made with AI. In total, more than 100 million pieces of content are submitted to the service each day, making AI-generated material a limited percentage of its complete catalog.
User Control Features
Users will be in a position to limit or boost the level of AI content they watch by accessing the topic control setting in the app and choosing AI-made media. Further subjects that can already be adjusted under the tool encompass news, fashion, cosmetics, and movement.
Content Labeling and Policies
TikTok’s rules mandate creators to identify lifelike AI-generated content, and it prohibits malicious fake videos of celebrities or emergencies. Any realistic artificial content that is without a tag can be deleted under its terms of service.
Furthermore, the platform will now add an “AI-made” watermark to content produced via its own AI tools, or flagged by an collaborative effort for recognizing content made by AI. This measure is aimed to help prevent users from attempting to circumvent the labeling process.
Responsible AI Funding
TikTok is additionally establishing a $2 million AI literacy fund for professionals and institutions to produce informative material about using AI responsibly. This initiative will assist non-profit groups dedicated to teaching programming and robotics.
Platform Protection
The video-sharing app has defended its safety measures, amid controversy over plans to cut jobs for hundreds of content moderators in the United Kingdom. The company is expected to eliminate 439 jobs in its user protection team in the UK capital, with trade unions and online safety experts voicing alarm that people are being substituted by automated systems.
A trust and safety lead stated that people-led review would remain essential, but automated tools can shield workers by eliminating the most graphic content prior to it gets reviewed by humans. The company announced a 76% decrease in shocking and graphic content seen by human moderators over the past year due to reliance on its automated systems.
“We think that it’s essential to integrate staff and AI to maintain a secure environment,” she said. “We’ll have people as involved in the system, but we also think it’s extremely critical to reduce exposure to harmful content as swiftly, which is why a extensive automated help is really helping us process content quickly.”
