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The musician gives his £25k prize Mercury Prize to independent concert halls

Sam Fender receiving Mercury Prize in his hometown
Sam Fender won the Mercury Prize in October in his hometown

The star has handed over the full amount of his £25,000 Mercury Prize cash to the Music Venues Trust, which functions to save the United Kingdom's small live music spots.

Fender was given the cheque on 16 October as his new release People Watching was named the outstanding release of the past year.

He has decided to donate the funds to the trust, in acknowledgment of the essential function grassroots venues fulfilled in his early career.

"I personally couldn't be pursuing what I am doing today if it weren't for all the performances I performed around the North East, and further afield, when I was just getting going," said Fender. "These locations are iconic, but they are in difficulty."

Since the start of 2023, at least 150 of these locations have ceased operations – about 16 percent of the whole industry in the UK.

Over the past year, major artists such as the band Pulp, Coldplay, the singer Katy Perry and Ed Sheeran have all supported the Music Venues Trust in its initiatives to support the industry, by adding a minor surcharge to their ticket costs, which benefits smaller concert halls.

He also took part, generating more than £100,000 on his 2024 arena tour to support numerous small stages across Britain.

These funds helped locations that were confronting imminent closure due to difficulties caused by floods, fire incidents and family tragedies, as well as licensing issues, conflicts and sound issues.

Additional spaces received financial assistance in upgrading facilities and gear that directly benefitted performers and fans.

"The idea that revenue from shows in large arenas backs the smaller venues, where it kicks off for musicians like me, is just common sense," Sam Fender has stated.

Pulp members on stage
The group are among the artists who contributed their honor winnings to charity

Fender is not the first artist to donate his Mercury Prize funds to worthy causes.

When Pulp received the prize in the mid-90s for their album their work, vocalist the singer announced that the act would contribute their prize money to the non-profit War Child.

In 2002, musician the artist shared her bounty across multiple charities, such as the children's charity and a Sickle Cell organization.

"Additionally, I donated a grand to my local community centre, to their gymnastics class, because I did gymnastics when I was growing up and they lacked updated gear," the artist shared with a publication.

Previously, the band donated their prize money to the youth organization that nurtured their band, as well as other grassroots music organisations.

Additionally the 1994 recipients the group contributed their prize to a MS organization after a acquaintance was diagnosed the disease.

"The victory was sufficient," stated artist Small. "The cash was the extra but we didn't need the cherry, because we had the cake. So our victory touched somebody else's life."

In the past week, the MVT revealed it had rescued two grassroots venues in that region, by bringing them into local control.

The first in the city and the second in that location were acquired under the community ownership initiative, which is funded by a national body and music fans who acquire "stakes" in the venues.

MG
Written by

Malik Grant

A passionate esports journalist and former competitive gamer, specializing in UK gaming culture and hardware analysis.

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