"A family based in the northern part of London is looking for an extraordinary and experienced tutor to guide their youngest child on his initial journey to becoming an English gentleman."
Looking at this listing, you might naturally skip the wording "beginning" as just an expression.
However, it could be the most significant part of this distinctive job advert, as it aims to find a teacher for a one-year-old.
Numerous of submissions have since been sent in since the anonymous family advertised their call for the £180,000 per year tutor, who must be "someone very special".
During the past few weeks, the listing has attracted attention across the press, with many asking why?
Progressive Approach
A tutoring expert, head and founder of a global tutoring firm, which is supporting the family in their quest, explained that notwithstanding early skepticism, he viewed the concept "far sighted", and "progressive".
When he spoke with the family, he said they recognized the unconventional nature of their demand, and how immature their son is.
But, they explained that they "were unwilling to delay any longer" to engage a tutor, as they had postponed until their firstborn was five, and by that point "cultural influence had already set in".
What exactly did the family mean by "cultural bias"?
It's "all-encompassing", Adam answered. "How you eat, the way you speak".
He stated the elder child had picked up "very nuanced, body language" from the family, and had taken on their cultural habits. The family informed Adam they wished to avoid the same situation to recur with their infant.
The strategy: To engage a British tutor, who needs to speak with standard English accent, to shape the baby right from the beginning.
Osmotic Learning
"A great deal of the development at the start here is rather osmotic," said Adam.
It's by means of this natural absorption that the family are expecting the child will adopt the English characteristics they want to cultivate.
Adam noted the tutor must be an individual who went to "prestigious academies – the same kinds of schools as the family hope to send their son to".
"The educator simply needs to be the right kind of person, they'll be performing things they aren't even aware they're doing, just naturally," he added.
Money No Object
The family told him the chosen tutor should preferably also have knowledge of or passion in equestrian activities, skiing, creative fields and musical activities so as to inspire the child in a broad spectrum of interests.
More than that though, he stated the family hoped the tutor to register the child on a variety of courses so the child would be "pony-riding and starting an tool by the time they are around three years old".
In the family's perspective, assisting their son develop into a "UK sophisticate" will bring about accomplishment and create opportunities.
"Taking into account the pros and cons of that, because it's definitely a status symbol," he adds.
But, in spite of all this tutelage in "UK identity", might the child absorb what is termed cultural influence from the globally influenced family he lives with regardless?
"Certainly", said he. "The family know this might not succeed, but they've merely embraced the perspective of, 'let's give it a go and we should start as quickly as we can', because the price of it is not relevant," he stated.
Idealistic and Unrealistic
There are some in the tutoring industry who share these reservations.
Another CEO, chief executive of Blue Education, who provides private tutors, commented that "the process of embracing two identities, or indeed, becoming oneself, is something that must be lived into, not designed."
He noted that he had emigrated from the Far East to the Britain at the age of childhood, and had been raised knowing and embodying both cultures. He continued to learn at a prestigious UK institution.
"The concept that an individual can serve as a embodiment of English culture, an individual who can possibly transfer the qualities of a English gentleman onto a infant child, seems to me optimistic and unrealistic," he stated.
"In my experience, employing a typically English tutor from infancy will does not automatically produce the outcome they want.
"I never had that kind of mentor, and however I have been privileged enough to experience many of the experiences they hope for their son."
He added: "The truth is, personal identity can not be imposed from the outside influences; it must be embraced, and it must be internally driven."
Acquiring Englishness
Certainly, Britishness is something Adam thinks can be instructed – and marketed.
"I believe the situation that the global community views us in this light is something that we should be cherishing|valuing|appreciating
